Profit Toolbox is designed and built with care. Here's what's under the hood.
Typography
Headlines are set in Fraunces, a variable serif by Undercase Type. Body text is Inter by Rasmus Andersson.
Technology
The site is built with Astro and deployed on Cloudflare Workers. Content is managed with EmDash CMS. The source of truth is a D1 database; media lives in R2.
Design
The visual identity draws on mid-century editorial design: generous whitespace, restrained color, and an emphasis on typography over decoration. The palette uses warm neutrals with four section accent colors — green for Measure, berry for Identity, violet for Tools, and blue for Future.
Philosophy
No tracking scripts. No cookie banners. No pop-ups. No dark patterns. We believe professional content should be delivered professionally.